This is the largest section of your Site Settings. Most of these settings will modify your site meta data and will be used by search engines for serving your website. The more accurate this information is, the more relevant search results you will get. This meta data will also increase your site SEO score, which will get your site found more often. While all of these settings may not be useful to you, we will go through them here so you can decide if you need to change these settings.
First, select whether you wish to enable Google Analytics for your site. You will need a UA tracking ID for this functionality.
Enable this option to have a Google Search bar will show on your page, allowing your users to preform Google searches from yours site,
Enter you main location in this section. This can help with your SEO score, and help get you in contact with customers near you home area
Here,you will need to set the HTTP protocol for your site, either Prefer HTTP or Prefer HTTPS. This is dependent on whether or not you have an SSL certificate for your website. If you do have an SSL certificate, you want to set it yo Prefer HTTPS. If you do not have an SSL certificate, choose Prefer HTTP.
An SSL certificate will greatly increase your Search Engine scores, so you may want to look into one.
Pretty self-explanatory, select the language your website is in. This will also help with Google searches, especially if your site is not in English.
Enter several keywords that would be associated with your website or business. These are what is used by Google when deciding what websites to serve when a search is made.
While you may be tempted to fill this section with every word even remotely associated with your business, you will be better performance if you keep the keywords specific to your business.
You may be seeing a trend here. Your Site description is also used in Google searches. It is also what is shown on the link if your site is matched, so you want to make a good first impression.
Social Sharing Image
When your site is shared on social media, most services will choose either the page logo or an image on the page to display on the link. In this section, you can choose what image is displayed in this circumstance. You can use your site logo, any image that is on your site, or you can upload an image here.
You can click on the Edit Site Code button to customize this information further, but that is beyond the scope of this guide.